Ook bij sPitch kunnen we er niet omheen, er is nogal wat vakjargon binnen de wereld van de (online) marketing. Om het voor onze website bezoekers en (potentiële) klanten (beter) begrijpbaar te maken hebben we een lijst samengesteld met veel voorkomende (online) marketing woorden/termen. Om alles zo duidelijk en transparant mogelijk uit te leggen. Deze lijst helpt je daarbij!
Marketingtermen duidelijk uitgelegd
Naar welke marketingterm ben je op zoek?
A
Aantrekken
A/B test
Abbreviatie
Above-the-line
Abri
Accessibility
AcqCo
Acquisitie
Acquisitiefraude
Acroniem
Actief Aandeelhouderschap
Actieve merkbekendheid
Activate
Adobe Analytics
Adverteerder
Advertentienetwerk
Advertentieveiling
Advertorial
Adviesprijs
Advocacy
Adwords
Adwords-campagne
Afbreukrisico
Affiliate
Affiliatecookie
Affiliatelink
Affiliatemarketing
Affiliatenetwerk
Affiliateprogramma
Aftersales
AIDA
AIDA-model
AJAX
Algoritme
A-locatie
ALT-attribuut
Ambassadeur
Amortization
Anchoring
Animatie
Anti Base Erosion
Anti-dilution Adjustments
Antwoordservice
Apenstaartje
API
App
Arbitrage
As is
Aspect-ratio
Astroturfing
Attentiewaarde
Augmented Reality
Automotive
Autonome Groei
Autoresponder
Autoriteit
Average page depth
Awareness, trial, repeat
B
Banner
Bargaining Power
B2B Marketing
B2C Marketing
Bait and switch
Balansen
Banner
Bannerpositie
BANT-approach
Barcode
Bargain hunter
Barometer
Barteren, ook wel barterdeel genoemd
Bartering
Baseline
Bashing
BATNA
Bedankpagina
Bedrijfskleding
Bedrijfskleuren
Bedrijfskolom
Behavioral targeting
Belasting
Bel-me-niet register
below the line
Bereik
Bestand
Betalingsdrempel
Bewaarplicht
Bezoek
Bid
Big data
Bing
Blikvanger
B-locatie
Blog
Blogger
Boilerplate
Bold
Bookmarks
Bounce
Bounce rate
Brainstormen
Branded content
Brandstore
Break even
Brugfinanciering
Bruto vloeroppervlak
Burn rate
Business-to-business
Business to government
Buy and build
Buyout Financiering
Buzzmailing
Buzzmarketing
Buzzwoord
C
Callcenter
Capex
Capital Calls
Capital Gains Tax
Captcha
Captive
Caption
Carried interest
Carve out
Cashback
Cashflow
Cataloguswinkel
Catch-all
Change of owner clauses
Citymarketing
Click
Clickbait
Clickoutvergoeding
Click-to-conversion time
Client-side scripting
C-locatie
Clawback Risico
Clubwinkel
CMS
CMYK
Collectors item
Comment spam
Commercial
Community
Conceptstore
Concurrentieanalyse
Confirmatory due dilligence
Consideration set
Consumentenbarometer
Consumentengedrag
Consumentenmarketing
Consumentenpsychologie
Consumentenpsycholoog
Contactloos betalen
Content
Contentkalender
Contentmanagementsysteem
Content Marketing
Contextafhankelijk
Contextuele advertentie
Controlled Action
Conversie
Conversie – attributie
Vervolg C
Conversiedoelen
Conversieoptimalisatie
Conversiepercentage
Conversie pixel
Conversiepad
Conversieproces
Conversieratio
Conversionrate
Converteren
Cookie
Cookie dropping
Cookietijd
Cookiewet
Copyright trap
Copywriting
Corps
Cost of Equity
Cost per action
Cost per click
Cost per view
Cost per engagement
Cost per mille
Cost per order
CPC
CPL
CPM
CPS
Crediteur
Crosschannel
Cross device matching
Crossmedia
CSS
CSV bestand
CTR
Cumulatief Preferente Aandelen
Cursief
Customer engagement
Customer insights
Customer journey
Customer relationship management
Customer retention
Cutdown
D
Damage control
Dataverkeer
DDMM
Dealflow
Deal sourcing
Debiteur
Decision making unit
Deeplink
Deeplink
Delen
Detailhandel
Digital disrupted
Digitale nieuwsbrief
Direct marketing
Directories
Discounted Cash Flow methode (DCF)
Discounter
Discover
Display advertising
DNS
Dode-link
Doelgroep
Domeinnaam
Don’t be evil
Doorloopwinkel
Dots per inch
Drilldown
Dubbele opt-in
Dumping
Dynamic Currency Conversion
E
Earned-media
Earned reach
E-book
E-commerce
Editorial
Effectief
Effective cost per click
Effective cost per mille
Elevator pitch
E-mail
E-mailadres
Email campagne
E-mailhandtekening
Email Marketing
E-mailnieuwsbrief
Embargo
End-of-life
End-of-sale
Engagement
EPC
Epiloog
EPS
Etalage
Europese artikelnummering
Evergreen
Every-day-low-pricing
Expandable
Explore
Externe link
Extranet
Eyeballs
Eyetracking
E-zine
F
Facebook
Facebook-pagina
Fanclub
FAQ
Fear, uncertainty and doubt
Fee
Filetype
First party cookie
Fixed-fee
Flaptekst
Flash
Flight
Fold
Foot-in-the-Door techniek
Forrester Research
Forward
Forum
Foursquare
Framework
Freelunch
Free-publicity
Frequency cap
Frontbreedte
FTP
Full-banner
Funnel
Funshopping
FYI
G
Garantie
Gemakswinkel
Geotagging
Geotargeting
Gesponsorde zoekresultaten
Gevelreclame
Ghostwriter
GIF
Gmail
Go
Google
Google AdSense
Google AdWords
Google Analytics
Google-maps
Google optimalisatie
Google-plus
Google search
Google Shopping
Google zoekmachine-optimalisatie
GPO, get paid to
GPS
Grijze import
Gross rating point
Guerillamarketing
I
IAB
I-click
IDEAL
Identificatie
Illustratie
Imago
IMAP
Impressie
In-app adverteren
Inbound marketing
Inbox
Infographic
Informeren
Infotainment
Inhakers
Initiaalwoord
Inspireren
Instagram
Installed base
Instant messaging
Interne link
Internet
Internetbureau
Internet Explorer
Internetmarketing
Internetmarketingbureau
Internetmarketingstrategie
Internet of things
Internet service provider
Intranet
Intrinsieke waarde
Inventory
Investor relations
IP-adres
L
Landingspagina
Landingspagina
Landscape
LCC,Last cookie counts
Lead
Lead
Leadcampagne
Leadgeneratie
Leadgeneration
Leadnurturing
Lettertype
Licensing
Like
Linkbait
Linkbuilding
LinkedIn
Linkfarm
Linkruil
Location based service
Logo
Long tail
Lorem Ipsum
Loyalisten
Loyaliteitsprogramma
Loyal shopper
M
Made for AdSense
Mailclient
Mailtemplate
Malvertising
Manuscript
Marcom
Marge
Marketing
Marketing advies
Marketing Automation
Marketing bureau
Marketingconsultancy
Marketingconsultant
Marketing man
Marketing mix
Marketingplan
Marketingpsychologie
Marketing Qualified Leads
Marketingscan
Marketingtechnisch
Marketingtools
Markt
Marktaandeel
Marktsegment
Marktsegmentatie
Mashup
Matching
M-commerce
Media
Meerkosten
Merchant
Merkattitude
Merkbekendheid
Metadata
Metafoor
Metatag
Microblogging
Micropayment
Missie
Mobiele marketing
Mobiele website
Mobile first
Money, authority, desire, access
Monospace
Month to date
MoSCoW-methode
MSN
Multichannel Marketing
Multiscreening
Multivariatie test
MVO
Mysteryshopping
O
Offline marketing
Off the record
Omnichannel
Omzet
Omzetbelasting
Onderwerp
Online bestedingen
Online Marketing
Online performance
Online shopper
Ontdubbeling
Openingspercentage
Oplage
Opt-in
Opt in e-mailbestand
Opt-out
Opwarming
Orders per mille
Organische zoekresultaten
Organogram
Out of home
Outsourcing
Overtuigingspsychologie
Owned media
P
Paarse broek
PageRank
Paginamarge
Paginaweergave
Paid inclusion
Paid media
Payment service provider
Pay-off
Pay per view
PDF
Performance based online marketing
Persbericht
Persmap
PHP
Pitch
Pixel
Pixels per inch
Placeholder
Platte tekst
Plog
PMS
PNG
Point of interest
Point of view
Poll
POP3
Portrait
Positie
Postorderbedrijf
Pre-roll
Previous corresponding period
Price cap
Prijs
Prijsbeleving
Prikkels
Printmarketing
Privacy
Productdemonstratie
Productfeed
Proefdruk
Profielfoto
Profiling
Promotiemateriaal
Proportioneel
Prospect
Protocol
Provider
Public relations
Publisher
Pushnotificatie
Put-out pricing
R
Raw clicks
Radio en televisie
RAL
Rate card
Reach
Recht van retour
Recht van verzet
Reclameblok
Reclamebureau
Rectangle
Redesign
Redigeren
Referrer
Regionaal
Registry
Relevantie
Remarketing
Reply
Repurchase
Reputatiebeheer
Researcher
Resolutie
Responsive design
Retailmarketing
Retargeting
Retourneren
Return on attention
Retweet
Reviews
RFID
RGB
Rich content
ROA (Return on advertise spend)
Robot
ROI (Return on Investment)
Royalties
Royalty free
RSS-feed
Run of channel
Run of network
Run of site
S
Sale
Sales Accepted Leads
Sales & Marketing Alignment
Sales Qualified Leads
Scan
Schap
SCHERPER-model
Schreef
Schreefloos
Schrijven is schrappen
Scraper site
Script
Search engine
Search engine Marketing
Search engine optimalisatie
Search engine optimization
Search SEA
Search SEO
Second-opinion
Seeker
Segmenteren
SEM
SEO
SEO Marketing
SEO optimalisatie
Server
Server-side scripting
Service level agreement
Shopping 2020
Shopping cart pixel
SIRE
Sitemap
SKU
Skyscraper
Smart Data
SMART-principe
SMS-marketing
SMTP
Sociale media
Social Media
Social Media affiliates
Social Media Marketing
Social Media publishers
Social Rewards
Social Selling
Sokpop
Spaarprogramma
Spam
Spookfactuur
Staffel
STIR
Stockfoto
Storytelling
Structuur
SubID
Subliminale boodschap
SWOT analyse
W
Warme acquisitie
Watermerk
Webanalytics
Wear out
Webanalyse
Webapplicatie
Webbrowser
Webcare
Webcareteam
Webdesign
Webdesignbureau
Webdesigners
Webdevelopment
Webhosting
Weblog
Webmail
Webmarketing
Webmaster
Webpagina
Webruimte
Webserver
Webshop
Websitemarketing
Website
Website – eigenaren
Website-optimalisatie
Webspider
Webtekst
Webwinkel
We-commerce
Wederhoor
Wederzijdse link
Werkgebied
Wet bescherming persoonsgegevens
Whitepaper
Whois
Widget
WiFi
Wikipedia
Windowshopper
Windows Microsoft
Winkelwagentje
Winst
Win-win
Witregel
Witruimte
Wollig
Word count
WordPress
Workflow
WYSIWYG
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